Four Simple Steps to Improve the SEO of your Small Business

Small businesses face many challenges with their digital marketing. They generally have smaller budgets, fewer resources, and weaker brand recognition. One of the best ways small businesses can compete with larger brands is by generating more organic traffic. That is the reason why small business owners are looking for a freelance SEO specialist that will generally help their website to be ranked.

Search engine optimization (SEO) is part of a strong foundation for small business success. It is the main tactic that marketers use to make their web pages visible to search engines like Google and Bing. Pages with stronger SEO will appear higher on search engine results pages.

Here are four simple steps you can take today to improve the SEO of your small business:

Keyword Research

This is the first step to creating an SEO campaign. Keyword research can tell you vital information, such as where you rank for keywords, which keywords are easy to rank for, and which keywords your competitors are ranking for. Keyword research can tell you what people are searching for, rather than what you think they are searching for.

Google My Business Account

It is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google. Once you provide all of the requested information in your Google My Business account dashboard, all of that information will be added to your Business Profile, which appears in Google Search local results, the Google Search Knowledge Panel, and Google Maps.

Customers Reviews

Getting your customers to write glowing reviews for your business doesn’t just optimize your Google My Business presence; it also encourages more local customers will be interested in your business. Here are the five reasons why your Google reviews are very important for your business:

• Helps your search engine optimization and visibility

• It helps you interact with customers

• Improve click-through rates with your website

• Google rules the search engine world

Create Backlinks from other Sites

Link building is a strategy that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your site. It helps users navigate between different pages on the Internet. They also help search engines crawl between the pages on your website.

By simply following the four steps above, your site will lead you to business success. But of course, If you want to boost your business more, you need to hire freelance SEO that will generally manage your site. They help you gain more visibility on search engines. If you hire the right freelance SEO expert, they can get you to rank for your main keywords, thereby helping you drive tons of traffic to your website and business.